Businesses can utilize the data generated by customers to improve their products and services to meet the needs of customers. The proper analytics tool is essential to reaching business goals such as increased engagement, higher sales and more efficient operations.

To select a tool, start by determining what types of data you want to integrate and the best way to do it. Some tools are made to provide traditional enterprise reporting, whereas others are designed to help you carry out advanced mathematical analysis or track sensitive data, such as healthcare data. It is also important to consider the way that the analytics tools you’re looking at will fit into your current workflow systems and data architecture.

Certain tools are specifically designed for advanced users and data scientists, whereas others let non-technical users perform analysis with a http://www.softwarehall.com/what-is-docusign-transaction-rooms/ point-and-click interface. It is also important to examine the features and capabilities for data visualization provided by each tool. Some tools are designed to create visual charts while others require SQL or third-party tools in order to create models of the data before it can be analyzed.

After narrowing your options down, you should consider the price and also whether the platform is dependent on subscription fees or software licenses. Some tools are free, but others require a substantial upfront investment to get started and ongoing maintenance costs. Make sure to consider these costs in relation to the potential return on investment from information and efficiency gained using an analytics tool.